In today's digital/online/virtual landscape, marketers are constantly seeking/searching/hunting new and innovative ways to engage/connect/attract their target audience/market/consumers. Push ads have emerged as a powerful tool to drive/generate/boost conversions by providing highly targeted/specific/personalized messages directly to users' devices.

Interstitial banner ads display as full-screen placements between user actions within an app or website. These ads can offer a distracting experience, occasionally interrupting the flow of content. Although this potential for interruption, interstitial ads are often chosen by advertisers due to their highvisibility. Recognizing the workings of